Copywriting Portfolio

A selection of my writing ; 

 

Internal Copy

Vancouver Startup Week Brand Guidelines

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Student Leadership Conference Promotional Package

Word bank:

What’s ahead/what’s next
Moving forward
Direction/directionality
Progressive
Call-to-action

Long version: 

The theme “The Next Step” explores the progression throughout your University experience. You could be entering your first year looking for something to get involved in, or transitioning into fifth year, deciding what to do next. No matter where you are in your journey, another step awaits you. “The Next Step” implies momentum and action. It makes you think about what’s next in your journey in a realistic and achievable way. The direction and size of your step up to you.

Short version:

“The Next Step” is broad enough to address the needs of everyone, simply because no matter where you are in your leadership experience, another step, any kind of step, awaits you. For a first year, the next step may be exploring your options, or trying something new. As a third year, your next step may look a little different.

ELEVATOR PITCH:

The Next Step is about you. It’s about your journey. No matter where you are in your leadership experience, if you’re just starting at University, or you’ve been here for a while, another step awaits you. The Next Step is a call-to-action and it is up to you to choose your direction. It’s up to you to chart your own path.


External Copy

Cityecho
About Us

SLC Press Release

Hi,

Happy new year from the SLC Planning Committee! With only 5 days left before the 13th Annual Student Leadership Conference, we hope this email finds you well.

Please take a moment to review the outstanding programming that has been pulled together by the student team, and circulate this to any interested community members.  The conference is open to everyone, and as usual, we anticipate reaching capacity, so please register soon!

Should you have any questions, please do not hesitate to contact us.

REGISTRATION

Registration for the 2015 SLC is still open!  Less than one third of the seats remain for the conference, so register today to get your first choice for conference sessions! From developing your leadership skills to learning about involvement opportunities on-campus, there are opportunities for every student!

If you’ve already registered, invite your friends to attend the sessions with you.

KEYNOTES

We are proud to showcase our 2015 SLC keynotes: Shaifali Puri, Executive Director of Global Innovation at NIKE Foundation and CNN hero, Derreck Kayongo.

Derreck Kayongo will share his story about how he and his wife started their own NGO, The Global Soap Project, which focuses on repurposing partially-used soap from hotels into new soap for populations in need. As our closing keynote, Derreck’s enthusiasm and passion will encourage you to make change in your own community.

Shaifali Puri is engaged in high-level global initiatives with one of the most iconic brands in the world. Additionally, her tenure at Scientists Without Borders consisted of mobilizing and coordinating science-based activities, initiatives and resources. As our opening keynote, she will start the day off by inspiring you to embrace the opportunities around you.  

Come to the conference to learn more about these two amazing individuals!

CASE STUDIES

For those of you who have already attended the SLC two or more times, check out our thought-provoking Case Studies. Case Studies are an interactive and collaborative way for senior-level students to connect and engage with community initiatives! Trust us, you won't be disappointed!

Visit our website to find out more about which Case Studies are offered.

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Social Media

Logan is the 2015 Rhodes Scholar-elect for British Columbia, a social entrepreneur, and an economics geek. Growing up with a chronic disease, Logan launched the Children’s Arthritis Foundation when he was seven and over 13 years has spoken across North America, worked to provoke healthcare change, helped to fund a UBC research chair, and initiated social programs.

Logan is the 2015 Rhodes Scholar-elect for British Columbia, a social entrepreneur, and an economics geek. Growing up with a chronic disease, Logan launched the Children’s Arthritis Foundation when he was seven and over 13 years has spoken across North America, worked to provoke healthcare change, helped to fund a UBC research chair, and initiated social programs.

AB4P Social Campaign

Video script

"What's up UBC, My name is Aaron Bailey and I am a 4th year science student here running to be your AMS President. I'm running because I think the student society takes itself much too seriously and we need to focus on creating memorable, positive and fun experiences for you during your time at university next year. Two things I want to work on..."